Thursday, August 6, 2009

She's overconfident, overly obnoxious and overuses her catch phrases, but I lover her! Rachel Zoe is a fashion icon and an inspiration to any fashionista, she built her brand, image and A list clientele from zero. She won me over when she turned Nicole Richie from Von Dutch wearing reality sidekick to Hollywood boho-glam standout, so it's no surprise that I will head any advice she wants to share with me and the rest of the world on her new website.

Zoe's team timed the website launch perfectly with the start to the second season of her reality show, The Rachel Zoe Project. If it follows in the vain of the first season, we can expect well documented ridiculous vintage shopping trips and more outrageous fashion crisis than you have pairs of earrings. See the preview here and tune in to Bravo Tuesday, August 25 (10-11PM ET).